Building a predictable site-visit pipeline for a residential project
The challenge
Enquiries arrived through portals, ads and walk-ins with no single view, slow call-backs and no way to see which channel produced site visits.
What we build
- Project landing pages with configuration-level pricing intent forms
- Google Search for high-intent project and locality keywords; Meta for lookalike reach
- Every enquiry routed to a CRM with a 5-minute call-back target and WhatsApp follow-up
- Weekly budget moves based on cost per site visit, not cost per click
What we measure
Live in 12 days · optimised weekly